Welcome to the PureEdge Collection
A Mother’s Mission to Care for Men’s Skin
👋 Hello Gentlemen,
G21 PureEdge Collection — created from love, experience, and purpose.
As a skincare professional and proud mother of three amazing sons, I found myself on a mission: to give the men in my life skincare that actually works — simple, powerful, and designed just for them.
I noticed early on that men’s skin isn’t the same as women’s — not by any means. It’s thicker, often oilier, and faces daily stressors like shaving, environmental exposure, and an active lifestyle.
Yet despite these unique needs, finding effective, natural, and non-irritating skincare products for men was nearly impossible. That’s why I created PureEdge — a simple, powerful, and easy-to-follow skincare system designed specifically for men. No fuss, no harsh chemicals — just real results.
So, I created them myself.
Crafted with the same dedication I bring to every professional treatment in my clinic, PureEdge by G21 Skincare is a Canadian-made line tailored specifically for men. It's clean, effective, and infused with ingredients that nourish, hydrate, and protect — all without complexity.
Whether you're just starting your skincare journey or you’ve tried everything else, this collection is for you. My boys love it — and I hope you will too.
Treat your skin with the care and quality I created for my sons.
Enjoy the luxury, simplicity, and strength of PureEdge — made for modern men.
With love,
Gina
Founder, G21 Skincare
"Need Skincare Tips or Guidance?
I offer free Zoom consultations to help you choose the right products and build a simple routine that works for your skin. Book now and get personalized advice from a licensed skincare professional."
PureEdge Collection Men’s Shaving Set – Smooth, Hydrated, and Irritation-Free Shaving Experience
Experience a Complete Shaving Routine with Hydration and Comfort
Made in Canada | Natural Ingredients | Cruelty-Free | Paraben-Free
Designed for:
Men with sensitive skin who want a smooth, irritation-free shave.
The PureEdge Collection Men’s Shaving Set provides a full grooming regimen, formulated with soothing and hydrating ingredients that protect and nourish the skin while ensuring a close and comfortable shave.
PureEdge Skincare Collection – Luxury Skincare Set for Men | Anti-Aging & Hydration
PureEdge Skincare Collection
Luxury Skincare Set for Men
Transform your skincare routine with the PureEdge Skincare Collection, a luxury set designed to target the needs of mature skin, delivering a youthful glow and optimal hydration.
This complete set features three powerful products that work together to hydrate, rejuvenate, and protect men’s skin, addressing signs of aging while promoting a radiant complexion.
PureEdge Men’s Aftershave Lotion
Soothe. Hydrate. Protect.
A lightweight, fast-absorbing aftershave lotion formulated to calm irritation and refresh the skin post-shave. Enriched with Glycerin, Macadamia Seed Oil, and Dimethicone, it helps lock in moisture, reduce redness, and restore comfort to sensitive skin.
Infused with Spiraea Ulmaria Extract for natural anti-inflammatory support, this lotion leaves your skin smooth, hydrated, and refined—without any greasy residue.
PureEdge Men’s After-Shave Moisturizing Cream
Soothing Hydration for Post-Shave Comfort and Smooth Skin
Made in Canada | No Parabens | No Harsh Chemicals | Cruelty-Free
Upgrade your grooming game with PureEdge Men’s After-Shave Moisturizing Cream, the perfect finish to your shaving routine. Specially formulated for men’s skin, this luxurious, non-greasy cream delivers immediate relief from post-shave dryness and irritation.
Fast-absorbing and deeply hydrating, it restores moisture balance and reinforces the skin barrier—leaving your face feeling smooth, soft, and fresh all day long.
PureEdge Repair & Firming Anti-Wrinkle Eye Elixir for Men
PureEdge Repair & Firming Anti-Wrinkle Eye Elixir for Men
Revitalize & Rebuild the Skin Around Your Eyes
Tired eyes? Meet your new go-to: the Repair & Firming Anti-Wrinkle Eye Elixir for Men — a powerful under-eye treatment formulated to reduce fine lines, puffiness, and dark circles.
Designed specifically for men, this lightweight, fast-absorbing elixir is packed with potent anti-aging ingredients that hydrate, firm, and smooth the delicate skin around the eyes.
PureEdge Men’s Shaving Gel
PureEdge Repair & Firming Anti-Wrinkle Eye Elixir for Men
Elevate your grooming game with PureEdge Men’s Shaving Gel, the ultimate shave solution for modern gentlemen who value skin care and performance.
This advanced formula delivers a rich, creamy lather that allows for a close, comfortable shave while deeply hydrating and soothing the skin.
Ideal for all skin types, including sensitive skin, it’s enriched with powerful natural ingredients that provide serum-level hydration and cream-like moisturization, leaving your face smooth, refreshed, and revitalized after every shave.
PureEdge Men’s Revive Serum
PureEdge Men’s Revive Serum
PureEdge Men’s Revive Serum
Experience the ultimate boost in hydration, firmness, and skin radiance with the PureEdge Men’s Revive Serum.
Specially formulated for men’s skin, this lightweight, fast-absorbing serum targets signs of aging, uneven skin tone, and dullness. Ideal for daily use, it leaves your skin looking refreshed, smooth, and revitalized.